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Viral Marketing: Plant a Promotional Seed that
will Spread Like Wildfire
Sources and Resources:
Brady Brewer. "Tips for Optimizing Viral Marketing Campaigns," ClickZ Today 02/22/01.
www.clickz.com/em_mkt/opt/article.php/837511
Kim Brooks. "Viral Marketing: Pitfall or Windfall?" ClickZ Today 02/24/00.
www.clickz.com/mkt/onl_mkt_comm/article.php/821371
Terry Dean. "Start a Traffic Virus," XBIZ 11/20/02.
www.xbiz.com/articles/index.php?article_idp=385
Steve Jurvetson. "What is Viral Marketing?" Draper Fisher Jurvetson
www.drapervc.com/viralmarketing
Sandeep Krishnamurthy. "Is Viral Marketing All It's Cracked up to Be?" ClickZ Today 05/09/00.
www.clickz.com/mkt/onl_mkt_comm/article.php/823941
Joanne Painter. "Viral Branding-Is It Contagious?" DIGIT 2002 Conference, Sydney, Australia, October 2002.
www.iconinc.com.au/digit2002.pdf
Adam Posman. "Viral Marketing With Incentives," ClickZ Today 01/03/01.
www.clickz.com/media/agency_strat/article.php/834661
Brad Powers & Bryan Eisenberg. "A Power Viral Marketing Primer: Buttons, Links and Clicking - Oh My!" Adventive
www.adventive.com/contributor/contributor-powers.html
Kathleen Riley. "What Makes It Viral?" ClickZ Today 07/06//00.
www.clickz.com/em_mkt/comm/article.php/826091
Dr. Ralph F. Wilson. "The Six Simple Principles of Viral Marketing," Web Marketing Today 02/01/00.
www.wilsonweb.com/wmt5/viral-principles.htm
Chris Yeh. "The Truth About Viral Marketing," ClickZ Today 06/20/01
www.clickz.com/mkt/discip_mkt/article.php/843141
Part 1: A Viral Market
Part 2: The
Process
Part 3: The
Dangers
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