How to Create an eNewsletter: The Bare Necessities - by Mona Moore
Each and every day e-Newsletters are playing a larger role in the success of online businesses, an industry that witnesses many an Internet venture struggle to stay afloat amongst the saturation of information. Given this vast sea of knowledge and choices of Internet gurus to follow, loyalty moves to the forefront as a clear priority for any company that wants to attract and maintain quality clients. As the old saying goes, "It costs a lot less to retain a customer than to acquire a new one."

Social Networking Sites and the Adult Webmaster - by Mona Moore
Lurking around every "cyber" corner in the online adult entertainment industry is a new advertising medium, guaranteed to cause controversy among the masses and a slight, if not significant, redistribution of industry profits. Whether it be the link list, TGPs, MGPs, tube sites, mobile platforms or social networking sites, webmasters must step back and ask, "Is this hype or will it really get me targeted traffic and increase my conversion rates?"

Five Reasons to Not Only Track, but Analyze, Website Traffic - by Mona Moore
There are almost as many traffic-generating strategies for adult websites as there are webmasters to implement them. Some go for quantity, others for quality. Some strive to be the market leader, others the challenger and even more the followers. Whatever the approach, they guard their secrets to success like the recipe for Bush's Baked Beans (not to mention steering clear from owning a Golden Labrador that can talk).

RevShare or PPS - That is the Question - by Tiffany Garden
Rebills are great for long term cash, but PPS gives you that high upfront payment - which to choose?

Attracting New Traffic in a Recessive Economy - by Chris Sellers
With fuel prices skyrocketing and jobless rates growing markets that include entertainment and purchases that are typically made with "disposable" income are seeing a drop in revenues. Fortunately, the Internet is a global market despite the fact that a majority of adult-oriented purchases made to U.S. based websites are from American consumers. Many U.S. based sites are finding success in International markets and through alternative means and unique approaches.

What's a Widget? - by Chris Sellers
If you are looking for new ways to drive traffic to your Web site, and keep it, widgets might be the way! We use widgets each and every day in the online world, but believe it or not, many developers don't really know what they are or how they could work to boost their next project.

Advanced Expectations: New Developments in Email Marketing - by Gary Smith
Email marketing has advanced beyond conventional technologies, with marketers switching between plain text and HTML formats. Some pundits state that, "E-mail's role is changing, the technology is advancing, and its horizons are broadening".

How Long Until Tube Sites Replace TGPs - by Kath Blackwell
You can't go anywhere these days without running into some sort of "tube" site. YouTube.com came on the scene and tipped the world on its ear, getting everyone from college kids, to parents, even grandma, in on the action. The adult world answered back with PornoTube.com and other XXX tube focused sites. And, they are doing quite well.

What you should NOT do to improve your rankings on the search engines - by Mona Moore
Your website's ranking will improve if it possesses good content, well-chosen keywords and quality links that point to your webpage: There are minimal shortcuts. Over the years, web aficionados have created a host of techniques to "trick" the spiders, commonly referred to as "black hat methods," though it is better to avoid them altogether.

Keywords in Domain Name are Essential for High Rankings - by Mona Moore
Numerous experts compare domain names to real estate on the Internet. Unlike the three most important factors for determining a property's desirablity, "location, location, location," the most important factors for determining a domain name's desirability are "keywords, keywords, keywords."

Link Lists: Evolving, Growing and Still Going Strong - by Kath Blackwell
There aren't many things in life that you can count on - other than death and taxes. In the world of online traffic in the adult market, there are few things that stay the same, as the industry continues to grow and expand. Program ideas, methods for doing things, ways of obtaining and targeting traffic - many have come and gone over the years, each promising to out-do the other, yield better results and be the next big thing...

ALEXA and the Numbers: How Does Your TGP Compare?
Your stats are key to understanding how well your site and marketing campaigns are going. But how well are you doing in comparison to your competitors? Finding out is the business of competitive intelligence - and that takes you to a concern with other webmasters numbers. Numbers don't lie. You need to make sure you measure the numbers important to your business and some are more important than others: "Weeding out the important information from the not-so-important information is vital to taking a proper 'temperature' of how your site is doing." She goes through the most basic and important metrics pertaining to a site...

Thumbnail Gallery Posts and the Free Content Model
There is no mystery why TGPs attract a lot of traffic-they're a free lunch (and we always thought there was no such thing)! Exactly how much traffic? The following are current traffic stats for some of the higher-trafficked TGPs. The rank is the site's standing among all available websites. Reach measures the number of users. "Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit the site..."

How to Get to the Top of the Web Pile - by Theresa Lütge-Smith
Optimization can increase your traffic. Optimization refers to the steps needed to make sure that your keywords are incorporated in your easy-to-use site in such a way as to make it highly visible to search engines. This also means that it is important to develop a successful marketing campaign that addresses all aspects of your business systems, including knowing your own strengths and weaknesses as well as those of your competition. Building a marketing system begins with intelligence gathering and research...

The Neophyte Webmasters' Guide to TRAFFIC - by Jo Hawke, AEBN.com
Thumbnail Gallery Post (TGP) and Movie Gallery Post (MGP) are the traffic kings. They were invented just shortly after the invention of 'dirt' and have been maturing nicely ever since. The days of the picture-post are gone for the most part. The free sites are still around, but they take a fairly substantial amount of time to build. AVS sites (Age Verification or adult age check systems) are also going the way of the dinosaur. Once the dust settles, what remains will be the TGPs and MGPs. They're fast and easy to build, and have a theme that surfers understand - FREE...

Traffic Metrics: Handle with Care
Traffic is the key mechanism of making money as a webmaster, so its importance can't be over-estimated. It needs to be measured, analyzed, studied, and managed-otherwise you don't know how you're doing, whether it's time to make changes, or evaluate the effectiveness of marketing, content, and design efforts. "Useful Web site statistics are not just numbers; they're tools for making decisions and taking actions. They have a single purpose-to make your Web site more effective in achieving its goals..."

TGP: The Biggest Traffic Resource You're NOT Using - by Kath Blackwell
According to WebmasterGlossary.com, a TGP - or Thumbnail Gallery Post is "a list of thumbnail galleries... one of the major promotion methods for free adult sites." The differences between TGP and Link List submissions and the pages that are built are relatively small, but the differences in the traffic received from TGP sources versus Link List traffic can be phenomenally different! But... before you venture into the "great unknown" world of TGP traffic, gallery building and submissions, you should definitely take the time to research it a little and see what you're getting into...

A Traffic Powerhouse: Greenguy from Link-o-Rama.com - by Kath Blackwell
When most people think of Greenguy... they think of Link-o-rama.com, "the" link list and adult traffic powerhouse of the Internet. But... there's much more to the "Great Green One" than meets the eye. In addition to being an undisputed leader in link list traffic, Greenguy also owns and runs an amateur pay site, an affiliate program - and most recently, a brand new resource site and message board! Klixxx Magazine was thrilled to get a few precious hours of Greenguy's time to talk about his new ventures, successes and plans for the future...

Cross Town Traffic - by Brian, TotemCash.com
When dealing with your traffic management, apart from a few straightforward rules or 'guidelines' about how to best reference your site, the rest depends on you! Sounds scary, doesn't it? When it comes to traffic, you are the master of your universe. Okay, so it obviously helps if you've got a stack of dollar bills the height of Sears tower to work with, but as Jean-Claude Van Dam would say, it's all about being "aware." When you hear about some traffic for sale that interests you, make sure you do a test run with a sample...

Who's Stealing Your Web Traffic? - by Dyanna Culp (Temos)
The sole function of thief, or scumware, is to steal Web traffic and redirect it to paid advertisers' Web sites. You cannot stop traffic thieves by modifying your Meta tags, more sophisticated code is required, and Gator is impossible to stop. Thiefware bombards surfers with pop ups, banners, and hypertext links taking them off to scumware advertiser sites. For example, you're browsing a site's computer game options and click on an appealing text link. At that moment your browser is kidnapped and off you go to a scumware Web site. It's a very attractive proposition for Web sites struggling to make a living... just "steal" the competition's traffic...

How Well Do You Know Your Traffic? - by Levi Stanley
How much traffic do you really have? Knowing how many people view your ads, and how many people click your ads is very important in analyzing how much traffic you really have. Moreover, knowing this information will help you figure out which of your banners convert well, and which do not. Many affiliate programs have hundreds of great looking banners, but only a few that appeal to your traffic. Finding the right banners fast is imperative, as knowing your traffic maximizes your sales...

The Scoop on Auto-Submission - by Danny Collins
I've noticed recently, there seem to be a number of people considering an investment in an auto submitter. But before they make that leap, as would any good consumer, they're hitting the boards to ask for advice. They want to know if auto submitters are worth the money. They want to know which auto submitters are the best. They want to know what distinguishes a good submitter from a bad submitter. They want to know the advantages and disadvantages of auto submitting vs. manual submitting...

Getting Traffic: It's More Than Just Opening a Door & Letting Them In - by Kath Blackwell
Imagine this... You build a site, open the doors, and the surfers just start to pour in. You've got a lot of traffic, but not a lot of conversions. So you try other forms of traffic. You experiment with search engines, paid directory listings, link lists, TGPs - maybe even a link exchange here and there. Your traffic is steady and predictable, but still, your conversions are low. Your webmaster's dream has just turned into a nightmare! It's time to reassess your situation, take a long hard look at your traffic, the market you are trying to reach and identify what it is that your surfer's want, so you can successfully meet their needs...

How to Sell the Cow While Giving the Milk for Free - by Kath Blackwell
It's an age-old saying with lots of merit, but is it possible to sell the cow if you're handing out free milk right and left? Well, yes and no. You can if you think about the different levels of quality in the free content that you are offering. You wouldn't give away a case of the high-grade AAA quality stuff for free, would you? But maybe a sample of it in another form, say a lick of ice cream, a small sip of the chocolate version - heck even a little nibble of cheese made from the quality milk will get them hungry for more...

The Real Lowdown on Adult Traffic - by Kath Blackwell
Even veterans talk about how traffic can be as unpredictable as the weather. You can suddenly get this enormous flood of traffic, so huge that it overwhelms you. Then the next day it could be gone, a virtual desert with just a few measly surfers visiting per hour, your stats page moving slower than you ever imagined. Sometimes there are those periods of steady calm with predictable amounts of traffic converting at a regular ratio. Ahhh, now that's the ticket! So, what's "ideal" traffic and how can you reach and sustain that happy medium?...

Step Right Up - Traffic for Sale!
Traffic is never really free. Webmasters gain it through hard work or barter--often swapping traffic for traffic. But it's also for sale; and maybe you should be buying. The basic economics of e-commerce are pretty simple: get traffic ? convert it ? make money. But the winning equation is: get lots of traffic ? convert lots of it ? make lots of money. Webmasters generate traffic in many ways, including search engines, picture and thumbnail gallery posts, top and link lists, banner exchanges, mailing lists, traffic trades, and referrals. And, there is no shortage of offers to sell these types of traffic...

Building Casino Traffic
The Internet gambling business is currently the fastest growing industry in the world. Bear Stearns estimates that some 1,400 casino Web sites generated revenue of $1.5 billion last year from online gaming, a figure expected to grow to $5 billion by 2003. Online casinos are a big part of that business, and obviously there is much potential traffic--very lucrative traffic. How do you attract a share of it to your online casino?...

Still Trying to Snag Super Summer Surfers? - by Kath Blackwell
We're going to talk about how you can actively snag some mainstream specific traffic from the engines, directories and other traffic resources. There are many mainstream options open to you, and there's no reason on earth why you should limit yourself to just one traffic resource. Adult webmasters often overlook alternative opportunities for snagging different types of mainstream traffic...

Traffic Trends: What Types of Sites Receive the Most Traffic - by Theresa Lütge-Smith
Businesses develop Web sites to meet business and customer objectives. Sometimes making the right decisions starts with asking the right questions; these generally cover strategy, marketing, customer service and Web site characteristics. When defining your e-business strategy you need to ask yourself: What is my new industry?...

Traffic: The Holy Grail of Webmastering - by Kath Blackwell
Traffic - the single most important thing in a webmaster's life. We obsess over how to get it; how to filter it; how to target it; how to improve it; how to use it; how to sell it; how to buy it; how to get more of it. It's literally what makes the Internet go 'round, and getting it, using it and managing it is definitely one of the most important keys to success...

TO SUBMIT OR NOT TO SUBMIT - by Mick Stalin
"Someone you've never seen before, and don't know, shuffles across the sidewalk and stuffs a flier for a local club in your hand. Later, back at your hotel, a friend attending the same convention slips you a card, and tells of a mind-blowing time at a different club. Which club will get your patronage? The engines work pretty much the same..."

Understanding the Mysteries of Search Engines - by Dyanna S. Culp, Temos
You want to run, not walk, from anyone offering to submit you to more than 50 search engines. Why? Those programs submit you to sites masquerading as search engines. They have huge unwieldy lists of all submitted sites and the only people who use them are Internet marketing fiends searching for e-mails to spam with their solicitations. Learning the search engine ropes requires skill, patience and some regular research...

Who's Who in Search Engines - by Dyanna S. Culp, Temos
Most Web surfers know the search engines Yahoo!, AOL, maybe even Looksmart, or my personal favorite Google. But, what about Excite- with four times the traffic of Looksmart, and almost half that of Yahoo!? Or Dmoz and All the Web, behind the scenes suppliers of site information, to heavyweights such as AOL and Lycos? And, no serious Marketing guru ignores Overture these days. SEO (Search engine Optimization) with perfect meta-tags and killer content is no longer enough...