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Securing Your Future with DRM
by Christopher Levy
The rabid theft of their primary product on a global scale - and the Petri dish known as the PC - have contributed to rapidly dwindling profits, and have industry pundits asking the unexpected question, "What will become of the Recording Industry as we know it?"
In January, Wired devoted an entire issue to this question, with interviews of Hillary Rosen from the RIAA, Nikki Hemming the legally embattled Kazaa P2P application, and the Sony team charged with developing OpenMG X, an early stage competitor to the reigning DRM standard from Microsoft. The cover featured a visual of the Hindenbergh aflame with the caption: "Rip. Mix. Burn." In effigy to the middle fingered salute that technophiles everywhere are raising to the Entertainment Industry at large.
February brings news that AOL/Time Warner, the nations largest conglomerate of media and Internet holdings MAY be looking for a buyer for Warner Music holdings, after losing 100 Billion in value in the past year. Who knows what may be around the next corner?
The Adult Internet Industry is a very similar business, which continues to burst at its seams with new content and webmasters coming online daily - and larger brands devouring market share. Like the Music business, the Adult Internet industry stands to suffer from widespread theft and piracy. Last year I was quoted in ABCNews.com as saying it is a billion dollar industry. I think it's more. Much, much more, and its primary product is one that is easily stolen or re-shared.
Since the events of September 11th put this country on a security binge, DRM has been a buzzword in the press and media, which is not to say DRM is not an effective security product, but its inherent sales and marketing features warrant a second look, now - more than ever.
At a very low level, DRM systems provide a lock and key for your content. Using extrapolations of this concept, DRM platforms are able to provide more and more complex marketing and sales vehicles, which webmasters can utilize to increase the reach of their individual businesses.
Using Subscription, Token and PPV models, webmasters are able to use DRM to enforce and expand their current business models in place. If you have a managed members area, and you want to protect your videos so that more members sign up and stay longer, DRM lets you do it. If you want to take trailers or full-length movies, and drop them safely into P2P networks to drive traffic to your front door, then DRM provides a viable and affordable option.
As a webmaster or content creator, there are a growing myriad of options and information about DRM available in the marketplace, which can be confusing and misleading at times. Let's take a quick look at what DRM really is, how it works, and where to get it.
Part One: Securing Your Future
Part Two: What is DRM?
Part Three: How DRM Works
Part Four: Where to Get It
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