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A Payment Solution That Really Works
By Maura
With all adult sites, whether gambling or sexual in content, payment transactions have always been "iffy" at best.
Whether it's charge backs, stolen credit cards or merchants unwilling to process credit cards being used at adult sites, the point is, processing has never been an easy task where the adult business is concerned. Not to say that other businesses online have not had problems but those problems seem to be particularly prevalent in the online adult industry.
However, there is a new day on the horizon with the creation of a unique company called "Debit Cards International" (www.debitcardsinternational.com). Debit Cards International, for the most part, takes the risk out of the transactions made on your site. Here is the basic concept:
You, as a merchant, would offer Debit Cards International as a payment option on your site just like you offer credit cards, Pay Pal and any other option you currently provide. A potential customer would click on the link and fill out an application. The whole transaction is processed and guaranteed through Equifax, a leader in online and global transactions. Once they are approved they would eventually (in about a week) receive an actual Cirrus/Maestro card, in the mail, giving them access to their money in more than 714,000 ATM cash machines, and over 5.4 million POS merchants worldwide, where the Cirrus/Maestro logo is displayed. In the mean time, they would be able to use the account immediately. They would fund the account using a credit card, e-checks or wire transfer. Once funded, the card could be used on your site and any number of other merchants' sites.
The beauty of this system is that unlike credit cards, the debit account cannot be charged-back, as it is treated as a cash advance. Debit Cards International also carries several guarantees, depending on the package you buy, to guard against fraud and bad checks. The following are included:
Online real-time payment authorization.
Protection against high risk check and credit card transactions.
Authentication of consumer's identity.
Secure acceptance of check and credit card payment over the Internet.
Verification or warranty available for check approval.
Easy integration into current Web site framework.
Quick and efficient "shopping cart" experience for customers.
Immediate shipment of merchandise and faster inventory turn.
Buying and selling on the Internet is easy, but many companies are hampered by limited payment options and the risk of identity and payment fraud. Debit Cards International uses Pay Net Secure™, which maximizes your business opportunities by minimizing the potential for consumer payment fraud. Its real-time consumer identity verification, and check and credit card acceptance, is the on-line payment processing solution you need.
Also, because this is basically a cash account that belongs to the individual person, there are no codes attached to it to prevent them from using the card anywhere they want. This includes adult entertainment sites as well as online gambling sites.
If you own an online gambling site, and/or an adult entertainment site, I don't have to tell you what this means to the industry. Although fraud has always been a problem on the Internet, it has been especially problematic to these two industries. The World Wide Web has often been referred to as the New Wild West, and although we haven't tamed it yet, Debit Cards International has brought us a little bit closer to a solution.
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