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Klixxx Magazine Archive - Marketing |
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Use Personalities to Push Your Image
- by Brian, TotemCash.com
Have you been thinking about how to make your mark in the business?
About what will make you stand out from the thousands of others trying
to stand out just like you? Well, many companies in this position
think about linking their company's image or product to that of well
known celebrities in the hope of better brand recognition and increased
sales. In the adult online business, both porn stars and playmates,
past and present, are often linked to products and sites to help them
sell, and guess what? It works!
A lot of people knock the word 'image'. Ok, so maybe some people put
too much importance on it sometimes, but let's face it, image is extremely
important in an industry like this. Linking your company or product
to a well known star gives your image a certain power and stature,
and instils a deeper confidence in your product among surfers. People
want to see faces they recognise, girls they desire. If your site
or product features a personality which they relate to, then you're
on to a winner.
Just like on TV when you see your favorite star drinking a beer or
driving a certain make of car, you say stuff to yourself like "I got
to get me one of those" and "if it's good enough for him, it's good
enough for me". People like to compare themselves to certain famous
people. They often see the person they'd like to be (or the person
they'd like to sleep with ;0) in their favourite personality. This
is why using these personalities taps into the subconscious of consumers
worldwide.
So if you've got the cash to splash out on a shoot with one or two
of the net's hottest stars, then go for it! The number of guys who'll
pay to see new photos, videos or desktop animations of their favorite
star is amazing. For example, since we filmed Aria Giovanni, Nikki
Nova, Anna Marie Goddard and Sunny Leone for VirtuaGirl2, the response
from surfers has been unbelievable! Our webmasters know that promoting
stars like these is a sure cash maker; I'd recommend webmasters to
give it a try!
Linking the image of a star to your company or product is just one
more great way to increase your revenue. If you're a webmaster, get
those stars on your site and just look at the increase in traffic
you'll get.
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