Klixxx Article Archive > Main Page: Global & International Marketing
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Europe or Bust - byHarlan Yaffe, CoOwner of PrideBucks.com
There is gold in them there hills for us boys and girls, and by hills, I mean the jagged European terrain that until recently has been all but impossible American based adult companies to, pardon the pun, cash in on. With the value of the dollar falling lower then our President’s approval ratings, the sub-prime mortgage debacle triggered domestic economic downturn and capped off with oil prices that are rising faster that the nation debt, two adult minded, market friendly companies are leading the pack to making going global possible like never before: Webbilling.com and Local Billing being the current leaders of our next frontier. |
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Inside the German Sex Industry
- by Marc Jarrett, AdultMobileSolutions.com
What a difference a decade makes! Germany, once perceived as having one of the most tolerant attitudes to porn, is now one of the most regulated markets. Anyone wishing to sell into Europe's largest market must now adhere to the rules as laid down by the government. Your tours must be 'FSK16' - softcore - and your members' area cannot be accessed without an AVS. Once inside, anything goes - apart from the obvious, such as bestiality or child porn... |
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SEO for Europe and the UK
- by Dyanna S. Culp (Temos)
Europe's most sophisticated online markets are ripe for saavy webmasters looking for steady traffic. A recently released study by Jupiter Communications, Inc. indicates that e-commerce and information sites (both U.S. and European) are too focused on short term high volume traffic and sales, while ignoring the long term building of consumer relationships. This neglect of customer relationship management strategies has resulted in a widespread inability for sites to increase visitors or to maintain existing online customer loyalty... |
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Bridging the Atlantic
- by Kath Blackwell
People outside the US - you know, the rest of the world... have a little joke that they all share behind our backs. Unfortunately the US has gained a reputation for considering itself to be the center of the universe. While that sort of sounds funny - and I'm sure many of you could laugh at yourselves and admit that this is true to a certain extent - it's actually a sad fact of life, and something that we need to work hard to put behind us. And, in contrast, the Europeans have been slow to cross the Atlantic as well. Early pioneers include IMC based in the Netherlands, Goodthinxx based in Austria, and Cytainment, now SexMoney, with several global locations... |
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China:
Paving the Way to Wireless Porn
- by Brandon Palmer
Think Beijing, Zhuhai, Shanghai and Hong Kong. China is the
largest growing Internet market in the world, with 22 million
new users joining the Web last year alone, to bring the total
number of online Chinese to 80 million. That's second only to
the United States, and it won't be long before they become number
one in Web users - which gives adult webmasters the opening
to make them number one in online porn consumers. With an essentially
virgin marketplace, China will be the new land to make millions.
And while, with the right business model, standard Internet
porn can reap the benefits of the massive demographic, the country
is charging ahead in the Wi-Fi revolution, and might just be
the hottest market for wireless adult content as well... |
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How
To Process International Traffic
- by BennyB
The low percentage of credit card penetration within foreign
countries is one of the major reasons, why most international
traffic is funnelled directly to a dialer. Meanwhile we have
seen that countries such as Great Britain have started to restrict
the Dialer business. Finland even outlawed the use of dialers
within the adult market. In addition to that, the dialer does
not feature the advantage of recurring billing. So what's left?
To be honest, there is not much you can do if you think about
doing it on your own... |
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Hard
Profits: An Interview with Daniel Hicks
- by Kath Blackwell
Many of programs offer multiple options, tools and opportunities
- everything the webmaster needs to make the most out of the
program. What could still be out there for today's webmaster
to desire? Enter HardProfits.com - a brand new affiliate program
that packs a unique punch with a "no shave policy," multiple
currency/language options, and its OWN proprietary processing
system! Klixxx Magazine caught up to the man behind this innovative
and exciting new program, HardProfits.com President, Daniel
Hicks.... |
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A
New European Union Emerges - by
John-Christophe Gramont
The new Europe will stretch from Portugal to the borders of
Russia, taking in the following ten new countries: Latvia, Lithuania,
Estonia, Poland, Hungary, Czech Republic, Slovakia, Slovenia,
Malta and Cyprus. From now on webmasters should be more familiar
with some new domain extensions. For instance, what do the letters
LV evoke for you? For most of us, LV stands for Las Vegas, and
for the ladies... probably their favourite purse brand, Louis Vuitton.
From now on, .LV is also the domain extension of Latvia, a beautiful
Baltic country that I had the chance to visit twice... |
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The
European Marketplace - by BennyB
In this article, I'd like to take the opportunity to furnish
you valuable information regarding the present market situation,
and developing Adult Internet Business in Europe. Many of you
might ask yourself how the business is handled abroad? What
is the preferred content of the respective regions? More importantly,
how can you participate in the profits generated by the booming
international market? I will try to answer all the questions
on your minds! Lets go back in time, and we will describe how
the Adult Online Market developed in Europe over the years...
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The
Language of the Web is Changing
- by BennyB
The content provided, and the methods of payment are not considering
the cultural preference of the international surfers. This approach
might have been correct a few years ago, but meanwhile the market
has changed, and about 60% of the total online population is
now non-English speaking, compared to 40% English-speaking users.
Some Web sites are even made available in different languages.
However, just translating the sites into a different language
does not solve the problem... |
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Protection
of Minors and the Internet in Germany-Opposing Interests?
- by Astrid Hilgemann
In Germany, the political climate in regard to the protection
of minors is more serious than any other western country. However,
as politicians establish national regulations governing the
protection of minors, they clearly are not aware that national
regulations on an international medium such as the Internet
are in many cases meaningless. Indeed, German firms are responsible
for just a small share of the content, while the lion's share
comes from foreign companies, which are not bound by German
laws... |
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The
Sleeping Dragon: China & The Adult Internet
- by Ed Rampell
What do the enlightened Dalai Lama and sensuous cybersex have
in common? If you guess transcendental masturbation, you're
wrong. However, the Nobel Peace Prize-winning spiritual leaders
of Tibet and e-adult have some of the most banned Web sites
in the People's Republic of China. Along with political and
religious dissidents in the Tiananmen Square pro-democracy,
Free Tibet, and Falun Gong movements, adult content is taboo
behind the Bamboo Curtain. The Chinese Communist Party has constructed
cyber-snooping and filtering system so draconian, it's called
"the Great Firewall of China..." |
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Euro
Gay - by Brandon Palmer
Take the French, for example - one moment they are lining up
in record numbers to attend EuroDisney, and the next they are
bombing a local McDonald's in protest of our genetically altered
produce. In recent months, these feelings have only intensified,
as Europeans send us mixed signals like never before, while
Americans continue to create intense controversy in a perplexing
New World Order. Getting a handle on the European mood is particularly
challenging if you're seeking to market an American product
or service across the pond... |
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Is Europe Behind the US in Internet Usage? - by David Wolf
Red-tiled roofs in Florence meet narrow alleys separating Weimar's fachwerk houses. Goethe's masterpieces from yesteryear might be good for German culture, but Europe's runner-up standing in global technology measurements is only a handicap. American firms usually dominate fields of leading edge technology, especially in the lucrative software market... |
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China: Why Not? -
China is an emerging market virtually untapped by webmasters. There are barriers to be sure, but they are not insurmountable. Breaching them is worthwhile--webmasters have never shirked from hard work to make a buck. And lots of bucks are potentially involved. China is the fourth largest country in the world, with over one billion people and the world's second largest GDP at $4.5 trillion, growing at 8% annually. Political controls remain relatively tight as economic controls continue to weaken... |
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Marketing to Foreign Markets - by CJ, Purve.com
It's no secret that I am deeply passionate about the world as a whole, rather than America as the world. Being from an Island, stuck in the middle of the Pacific Ocean, and viewed by the world as a tourist destination to be used, abused and destroyed, we are exposed to a variety of cultures and marketplaces. Combine all this with my love for the Internet and travel, and you will understand my need to seek out and learn as many of the world's cultures as I can... |
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European Broadband Spells Opportunity for Adult Web -
According to whatis.com, "Broadband refers to telecommunication in which a wide band of frequencies is available to transmit information. Because a wide band of frequencies is available, information can be multiplexed and sent on many different frequencies or channels within the band concurrently, allowing more information to be transmitted in a given amount of time." Digital Subscriber Line (DSL) and cable modems are the most familiar broadband connections, offering Net access eight to 100 times faster than conventional dial-up connections... |
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Geo-Targeting Your Traffic -
Ah, those lazy, crazy days of summer-vacations, barbecues, swimming, sailing, and all that. But generating new traffic is challenge enough without summer distractions pulling surfers outside and away from their computers. Just as with bricks-and-mortar retail, summer means a summer slowdown for e-commerce, usually hitting the low point in June and not picking up again till September. It's an annual fact of life-not the end of the world-and a good time for re-vamping the site and other housework... |
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Adult Sites Going Dutch - Interview with Arjan van Jaaren
The Netherlands provides sanctuary for adult clientele. Arjan van Jaaren, co-owner of PGW Internet Solutions and XXX-treme Adult Hosting - one of the top three adult providers in Holland for the last five years-said one of his US clients has re-registered domains in Holland, after the government issued a court order effectively shutting down two thousand of his domains due to legal conflicts... |
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American Awareness - by Kath Blackwell
Jean-Cristophe Gramont shared some interesting netizen statistics: current figures show that there are over 150 million surfers in the United States, about 40 million in Japan, 20 million in Germany, the UK and China - and around 17 million in South Korea - which is really booming in Internet interests right now. The biggest question that American webmasters should be asking is how to best use and convert these foreign surfers... |
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How to Process International Traffic - by BennyB, SEXMoney.com
How can you go about participating in the booming international market? I've discussed some methods in previous Klixxx issues, but here is another way to analyze your traffic and conversion potential. Have you considered sorting and ranking the various countries based upon credit card penetration? Also, research and be aware of certain credit card restrictions initiated by American IPSPs... |
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