Klixxx Article Archive > Main Page: Marketing Adult For Women Articles
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Marketing to Women: 2005
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by CJ, Purve.com & CelebrityBling.com
It's been over two years since I've written about my favorite subject, marketing adult entertainment to women. Lately I have been asked a lot about what ever happened to 'that site for women' I used to run. So, I thought it was time to update webmasters with what I've learned in the past two years...
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Porn
for Women: It's Not Just About Naked Men
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by KarenJ, FortheGirls.com & PurpleDollars.com
When Neilsen NetRatings released their statistics in October 2004,
which revealed that one third of porn surfers were women, many webmasters
had to rethink their assumption that women don't like porn. This
was an important step forward for the porn industry. Unfortunately
too many other assumptions remain about women and their porn viewing
habits. The major one is that all women want to see is naked men...
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The Fairer
Sex? - by CJ, Purve.com
It's no secret that Women have been flocking to the Internet in droves
over the past 3 years, but amidst the huff and puff of "What do Women
Want" marketing, someone forgot to ask "What will Women Pay For?"
It is a common mistake, when researching a mass share of any market,
to assume a cross section of survey questions is a complete summary
of the market's net worth. To ask a consumer, "What type of coffee
do you like?"... |
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Building
Sites Especially for Her
The adult Web has been, by far, e-commerce's greatest success story.
And its market has consisted almost exclusively of horny males-who
represent less than half the market. Most of the potential (and willing)
market is female, yet few seem interested in seeking this business.
Is there something wrong with this picture? Of course there is. Just
one catch-you will have to understand women... Can you say "opportunity
cost?" A growing number of other webmasters can, and they are finally
starting to worry about missing the boat... |
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4WOMEN
= 4FREE? - by CJ, Purve.com
When you first give birth to a new site concept, it takes on a life
of its own. For those who produce their own content, whether it be
images, articles or stories, we are tempted to show off our work to
as many people as possible - often this can get in the way of the
result we set out to achieve - SALES! Adult webmasters can be broken
up into two almost perfect categories - those who build template sites
with a focus on pumping traffic to achieve a sale, and those who build
each site with a labor of love and dedication to its overall subject
matter... |
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10
Steps to Creating Free Sites 4 Women
- by CJ, Purve.com
The 4women market has become developed enough to break down into its
own niches. There are sites catering to those who like older men,
younger men, Scottish men, black men, couples, stories, and many other
original themes. Select your direction based on the availability of
content and sponsors and the subjects you feel comfortable covering.
Do this step first to avoid running into issues such as 'no content
to suit your site' and 'no sponsors to send your traffic to...' |
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Different Strokes: Building Sites for the Fair Sex
A niche? That's what they say, but there are now more women than men online--this is a rapidly developing market that the adult webmaster can't afford to ignore. According to a Nielsen NetRatings study, reported in USA Today, 51.7 percent of US Internet users in 2001 are women--for the first time, an exact mirror of the gender breakdown for the general population... |
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Inspiring Women on the Net - A Proud History
- by Kath Blackwell
Nearly a year ago, Klixxx Magazine profiled several women, all of whom are well known in the adult Internet industry for their achievements and successes. Due to popular demand, and reader requests, this article will profile several more women who have made their mark on our industry, changing its shape, and even perhaps its destination, forever... |
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