INTERACT, PERSONALIZE, INVOLVE - by Brian, TotemCash.com
Interact with the user, personalise the experience, get him involved! There are more and more sites claiming to be offering something different, something that involves the user and makes them more active. I'm not talking about new virtual technology or those cool 3D sex sites, but rather regular sites that give a bit of the control back to the user, where it belongs. I believe this is the real key to keeping customers and instilling loyalty in them. If they feel they're a part of what's going on, they care more!

How Much is Enough? - by Titmowse, CozyAcademy.com
There's a famous fast-food chain with a simple, effective slogan: Find one thing and do it right. They appealed to our desire for their tasty food by pointing out the weaknesses in offering too many menu choices. They told us their chicken was best because chicken was their only dish. They stressed how quality decreases in relation to quantity. The more you offer, the less time you have to perfect each product. It's a brilliant marketing campaign...

Adult Webmaster Interaction: Message Boards & Radio - Max Zambrano, AdultChamber.com
There are a number of ways that Adult Webmasters can interact and network with one another online. Although there are advantages to using message boards, IRC and real time chat applications, as well as webmaster radio and contests, it is easy to lose sight of the big picture when so many distractions and temptations exist. Knowing the basic etiquette of webmaster interaction online can make you appear more professional and respectful of your peers, thereby increasing your reputation as someone with whom others will want to do business...

Use Personalities to Push Your Image - by Brian, TotemCash.com
Have you been thinking about how to make your mark in the business? About what will make you stand out from the thousands of others trying to stand out just like you? Well, many companies in this position think about linking their company's image or product to that of well known celebrities in the hope of better brand recognition and increased sales...

Brand Management: Build a Successful Brand - by Brian, TotemCash.com
We often forget the incredible power of a successful brand name on shaping our opinions of partners and competitors. When we see a brand name on a billboard at a tradeshow for example, it evokes a subconscious reaction in our minds. We have an image, either positive or negative, which we immediately equate to that brand, and this often plays an important role in our business relations with that company...

Marketing: Do Your Homework - by Marsha "Princess" Youngs, RatedHot.com
Advertising is a major part of our industry. Knowing where and when to advertise can be crucial to your online internet business. Although advertising is extremely important, getting the most for your advertising dollars can be a tricky and overwhelming task. There is a common misconception among marketing directors that bigger means better. Many assume that if a resource site has a lot of webmasters posting on their boards that any ad they place there will do excellent...

Marketing in the Face of Change - by Cynthia "Cyndalie" Ashlock
The landscape of Internet marketing is changing and evolving almost daily. So why are adult webmasters still using outdated blind marketing techniques to promote their sites? As the mainstream market weighs in, opportunities for adult site owners to advertise and conduct business are shrinking. Traffic is a commodity worthy of the title 'virtual gold.' Everybody wants and needs more traffic. But, as the Internet traffic becomes more compressed into corporate networks, traffic will only become more difficult to find in the coming years...

Creative eStore Marketing - by Josielyn Chase
When Klixxx Magazine asked me to write an article on creative and unusual E-merchandise, I knew that this would be a fun topic to research! I've separated all these interesting and unusual items into categories. Some of them are glamorous, others are delicious, some are innocent fun, and some of them are quite frankly -- downright kinky! This compilation is by no means a complete list. I'm just here to share the fun E-Stores that I know about...

Viral Marketing: Promotional Wildfire
"Our business runs on word of mouth," said Hugh Hefner some time ago, and his business is still running pretty well. Viral marketing is word of mouth on steroids, accelerated by the speed and immediacy that the Internet offers. California-based venture capitalists, Draper Fisher Jurvetson, first coined the term "viral marketing" in 1997, when they used the term in Netscape newsletter--"we used several examples to illustrate the phenomenon, without defining it more precisely than 'network-enhanced word of mouth'..."

Build Your Brand & They Will Come
At about eight billion, there are now more Web sites than people. Your brand is the sum of everything that sets your site apart from the rest of them and is the essence of your business. Everything you do should ultimately be aimed at building that brand and the effort should be focused and coordinated-we sometimes forget that. In a very real business sense, your brand is everything. More precisely, it is the sum of everything-tangible and intangible-that sets your site apart from the rest, and makes your offer unique...

Communications: One of the Keys to Success - by Kath Blackwell
We are living - and doing business in - the core of the communications era. The Internet has changed the way people live their lives and the way they conduct business forever. Communication with business associates, partners and customers is more important to the ultimate success of a company than anything else at all. Creating a community environment with daily, weekly or monthly communications via e-mail, posted newsletters or other means of conveying what's been happening...

Electronic Group: The Customer is Boss! - by Kath Blackwell with Bjorn Skarlen
How important are the methods used when conducting business? What efforts are you and your company making to ensure that your customers, clients and webmasters are happy? How important is that happiness to the overall success of your business? Gone are the days of making a quick buck and then moving on to the next "mark" - the Internet is growing up, maturing and ready to compete with the rest of the brick-and-mortar world. Electronic Group has proven that paying attention to those often overlooked ideals...

Overcoming the Savvy Surfer - by Kath Blackwell
In order to survive you need to become aware of this fact, and find fresh new ways to overcome it. This industry is all about evolution and re-birth. You need to stay on your toes and be ready to roll with the punches, if you want to continue to find success. Today's surfer not only KNOWS about consoles, fake top lists and the best ways to avoid getting sent off to a sponsor, but he also knows where to find all the FREE content and how NOT to have to pay for it. Your mission - should you agree to accept it...

Advertising Tips Anyone Can Follow - by Susanna Strandberg
I will be sharing some tips to get you well on your way to building your adult empire. One of the best things you can do to educate yourself is become a member of some of the adult webmaster boards, and seek friends willing to share what works for them...

Using Stories in Advertising - by Kath Blackwell
Human beings are born suckers for a good story. We use stories all the time to illustrate concepts, express our feelings, to teach lessons to our children and to better understand complex thoughts or ideas. For most of us, finding a character with which we can identify helps to bring the message home better than just merely stating the facts...

Site Marketing Success: If You Build It, They Will Come - by Susanna Strandberg
The composer of this famous motto was speaking of having faith in ones idea, knowing that it is a sound concept, and building it. This rarely works as a motto for an Internet start-up company, and cannot work for an adult erotica site. There have been many sites built on the concept that if it was there people would find it, but an idea is only as good as its marketing...

LIVE NUDE GIRLS: Short, Sizzling Solicitation - by Eric Rogell
Three little words... That was it. Those three, one-syllable words were all that were necessary to get us to veer off course, and walk through the doors. It was pure marketing perfection. "Live Nude Girls." It doesn't get any better, more concise, more to the point, or more on target, than that. You learned everything you needed to know in a split second...

The Budget Webmaster: How to Promote Your Site for FREE - by Kath Blackwell
The best things in life really are free, and if you are a webmaster on a budget, there are so many ways that you can promote your Web site without spending a dime. We all know how valuable time is - but if you can just dedicate some time to exploring some new options each week - you could be getting free promotional space in many different places throughout the industry...

Marketing Tips for the Information Superhighway - by Jennifer Ann Wiggins
Develop a comprehensive marketing plan, or you may just make some mistakes that could jeopardize your chances of ever effectively using the Internet, for your online adult business. It's happened before. Don't let it happen to you -- promote your business the proper way, and you'll have a far better chance of finding success on the Internet...

The Resurgence of Online Advertising - by Theresa Lütge-Smith
The online advertising and access market will more than double in the next four years, according to the Global Entertainment and Media Outlook: 2001-2005. Price Waterhouse Coopers states that advertising spending is expected to jump from $40 billion in 2000, to $90 billion by 2005. Among the predictions for online advertising is that streaming media will rejuvenate the Internet advertising market. The strongest claim for this outlook is the fact that streaming media appears to be developing as a catalyst for the growth of web advertising....