Promoting Adult Malls: Qualify, Qualify, Qualify
by ToyDawg, XXXPressToys.com
As the Marketing Manager of an Adult Mall program, much of my
time is spent analyzing how my affiliates are sending their traffic
to their adult mall. More often than not, affiliates don't realize
throwing up a link and calling it "Sex Toys" isn't the best way to
market a store. From the surfer's standpoint, they have been trained
to believe it is link to a gallery of girls using sex toys, and they
become disappointed when they see that the link goes to a store. From
a webmasters point of view, they wonder why they have received so
many uniques without a purchase. In this article, I will discuss the
finer points of qualifying a customer for your adult mall in three
easy steps.
 Many times
I'll check an affiliate's store and it doesn't even come close to
looking like their Web site or members' area. Remember, a customer
is more likely to buy if the store matches your site. Many adult mall
programs including XXXPressToys, offer customizable store themes that
will generally come close to the look and feel of your own site. This
is an easy process, and generally takes only a few minutes. At the
bare minimum, the colors and logos should match. With as much time
as you have spent on your site or members' area, you should want your
store to have that same integrated look. To go that extra mile in
customization, many programs also include second level domain masking.
I encourage all of our webmasters to use second level domains, sometimes
referred to as a Sub-domain or C-Name. Sub-domains are easy to set
up and keep your domain in the linking. The store will look seamless
to the consumer.
Example Domain ? www.xxxpresstoys.com Sub-Domain ? shop.xxxpresstoys.com
Step Two: Targeting Shoppers
It is imperative to have the correct verbiage on your link to the
store. You have the surfer at your site so don't be afraid to blatantly
label your store. You want them to come and shop on their terms,
not to be disappointed that they thought it was a stream or a gallery.
Use text, such as:
"Purchase DVDs Here."
"Shop for Sex Toys Here."
"Buy Vibrators Here."
"Great Deals on Lube Here."
Don't be afraid to add text links around the site, too. You can
effectively remind your surfers or members that you have an adult
mall, and describe what your adult mall offers. Throw in some text
links, such as:
"Double your pleasure with a pocket pussy."
"Learn the ways of Kama Sutra."
"Last longer with climax controlled condoms."
"Tie her up with furry cuffs."
Give them what they want by showing them where they can buy the
products, and you've all but made the sale.
Step Three: Marketing Tips
I hear a lot from webmasters whose adult stores don't make them
any money, and when I ask why, they usually don't know. When I dig
deeper, I usually find that they've put up one link and buried it
somewhere in their site. You have to incorporate the store throughout
your other areas, and get the surfer to buy on impulse as well.
There are many effective ways to promote the store. Here are a few
great tips:
· Most sites have a "What's New" or "Current Events" section in
the site. Promote the store or an item within this section. It is
the first place a member looks when they enter the site. Most adult
malls have a new section on their store where you can grab a product
or link to the category. Plus, this is free content!
· If you have image galleries of girls/guys using a toy, put a link
or banner at the bottom of the page, or next to the image, sending
them into the store for a similar toy or item.
· If you have a niche site focusing on a particular girl/guy, you
can do some great personal recommendations. The star or performer
can provide a top five of their favorite products, a wish list,
or an "as seen in this gallery" banner/link.
· If you provide erotic stories, hot link items to specific items
in the store. If the story refers to a piece of lingerie or a toy,
hot link it to the store. Erotic stories are probably one of the
best ways to target surfers, because you are catching them in the
mood, and it also adds a visual to the steamy story.
One of the easiest things to incorporate into a pay site, or any
site for that matter, is an adult mall. Adult malls are a great
up-sell for any Web site. Not only is the adult mall free content,
it is a natural extension to the site. Most members are already
spending only $30.00 dollars a month. Spending another $50.00 dollars
on products isn't a huge step for that member. An adult mall is
a great way to add to your bottom line, an up-sell that makes you
money. Isn't that what it is all about?
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