4 WOMEN = 4 FREE?
by CJ, Purve.com
When you first give birth to a new site concept,
it takes on a life of its own. For those who produce their own content,
whether it be images, articles or stories, we are tempted to show
off our work to as many people as possible - often this can get in
the way of the result we set out to achieve - SALES!
Adult webmasters can be broken up into two almost perfect categories
- those who build template sites with a focus on pumping traffic to
achieve a sale, and those who build each site with a labor of love
and dedication to its overall subject matter. This article is for
the latter - those who carefully plan out each site with great wads
of FREE content, displayed thoughtfully with the end consumer's happiness
in mind.
MAINSTREAM FOR FREE
Women, as consumers, are spoiled. When the realization came that
women account for 50 percent of all web surfers, and 70 percent
of household expenditures, mainstream Internet decided to do its
usual mass development of free products, and launched a plethora
of portals covering pregnancy, career, health, wedding planning
and other such clichéd women's subjects. All of these contribute
to a flawed expectation that has become the plight of the porn webmaster
- TOO MUCH FOR FREE!!
The initial mistake, made by the early Internet site developers,
was the use of the word FREE. In the offline world, there is very
little available for free - especially where quality information
is concerned. However online, women can learn how to do anything,
from giving birth to planning a wedding. The creation of the Internet
has reduced the value of information - which was truly the world's
most valuable commodity.
FROM PRINT TO WEB
Perhaps those who have suffered hardest are print magazines. Cosmopolitan
can no longer offer much in its print magazine, which is not already
covered somewhere online, bigger, better, FOR FREE, and with added
extras such as sound and video! A local Australian magazine, Australian
Women's Forum, has recently closed their doors on 'print' women's
erotica, finding that a combination of too much censorship* and
lack of new information caused their sales to drop enough to no
longer be profitable.
*An erect penis is considered hardcore, and therefore cannot be
published with a rating below X. Photos of a woman's vagina, used
to illustrate an article on sexually transmitted diseases, were
too graphic for the magazine's R rating.
Are these declining figures for the print world relevant to our
online business? In some ways, the closing of an icon in women's
entertainment in Australia may show us that women prefer the anonymity
of the Internet, and are joining pay products online. Or, they are
simply finding better information for free.
There are two distinct sides to the debate on whether or not women
pay for adult entertainment on the Internet. On one hand, there
is enough information available for free that many women do not
need pay products, to fulfill their sexual entertainment needs.
On the other hand, those who are certain that women don't pay for
adult entertainment are usually the ones providing it all for free.
PART
TWO: Remove the
FREE?
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