10 Steps to Creating Free Sites for Women
by CJ, Purve.com
1) Selection of Theme
The 4women market has become developed enough to break down into
its own niches. There are sites catering to those who like older
men, younger men, Scottish men, black men, couples, stories, and
many other original themes. Select your direction based on the
availability of content and sponsors and the subjects you feel
comfortable covering. Do this step first to avoid running into
issues such as 'no content to suit your site' and 'no sponsors
to send your traffic to.'
2) Select your Direction
Do you wish to create a site which charges for impressions or
clicks, or a site which attempts to make sales to adult-orientated
products? Depending on your direction, choose your content and
sponsors accordingly. Only provide content aimed at supporting
your advertisers, not competing with them.
3) Research your Audience
Before embarking on the building of your site, take a look around
at similar products or quiz your friends and fellow webmasters
on the audience you have in mind. Consider where you will find
traffic for your site, what your audience would like in a site
and their surfing patterns. Also, finding out if you even have
an audience for your product is a good idea before you put the
work into building the site.
4) Choose your content
A visit to any of the resources built for marketing to women will
provide you with a link to companies providing women-friendly
content. Select the packages which are a.) within your budget,
and b.) purpose-driven for the type of product you are attempting
to sell. Do not throw content on your pages simply to meet link
list criteria. You need to develop your site with a little more
thought. Select content which will allow you a little freedom
in its presentation.
5) Presenting your content
4women is more than galleries - a gallery needs to be presented
in such a way that it is appealing to a woman's tastes. Do not
include images of men showing their 'poohole' and try to be a
little more creative when you present your 40 pics. Name the model,
provide a profile, and mention that the whole image set is available
at (insert sponsor here).
6) Forget the community
There are many facts and figures to support the idea that women
like a community- however, recent research shows that men like
a community almost as much. Women are only slightly more interested
in the community feel of a site than men. Don't strive to achieve
this goal any more than you would with any other site you built,
and remember, communities do not sell adult subscriptions. If
this isn't your goal, build away!
7) Provide advertorials
Women are more responsive to advertorial style promotion than
banners. This is where an editorial is used to advertise a product.
For example, rather than a banner to a dating or sex toy site,
post a profile or review a toy. You may need to get permission
to do some types of advertorials, but most sponsors will assist
you with tools to do this. SexyAds.net and SexToyWorld.com are
both examples of sponsors who allow (and assist) you to market
with more than just banners.
8) Don't try to do it all
The trend in 4women sites, due to mainstream's influence, is to
develop a portal style site. Portals are intended to be information
driven sites, which cover many subjects in a magazine style format.
A 4women site which provides everything (even smaller versions),
leaves no reason for a female surfer to click to a sponsor. Instead,
they will spend their time surfing your site, and move on to the
next portal which does the same thing.
9) Language and Accuracy
When promoting any market, the choice of words is very important.
Try not to speak down to any audience you are targeting, especially
women. The same applies to placement of types of language. Do
not put an advertisement for '10 inch black dongs that fill your
&%#@' next to an article about serious sexual issues. Keep the
play and the seriousness separate, or don't do both.
Also, for those used to selling 'women' as their product, instead
of their audience, be especially careful. If you've tried to converse
with a woman in language similar to that which you use on your
Web sites for men, you may have noticed the negative reaction.
Be Accurate. If you think the clitoris is a breed of extinct dinosaur,
you probably aren't ready to market to women. Go back to number
3, Research your Audience, and start again.
10) Designing your site
Now that the structure is together, choose what you would like
the site to look like. Here is where you expect me to talk about
selection of colors and the perfect shade of pink for your site.
Unfortunately, although there are many colors which work well
for 4women sites, there are very few that don't work well if used
properly. Keep your design neat and simple, use a few feminine
elements to ensure she knows the site is aimed at her, and design
the site as you would any other with a specific market.
Pink is for girls and blue is for boys only works in sweeping
generalizations. Feminine colors can be any spectrum of the rainbow,
usually lighter or dustier versions. Design elements can be blocky
or flowing.
Conclusion
Whatever direction you take, its important that all of your elements
flow together to create an environment where a woman feels like
this is 'her place,' if only for a few minutes. A well thought
out Web site can fail if an element is out of place. Don't put
all gay banners on a 4women site. Don't use overtly gay male pics,
and don't assume that all markets who like to look at men will
feel welcome at a single site.
Written by CJ, Webmistress of Purve.com
(The Original Adult site for Women) and PurveBucks.com.
CJ started in the industry over six years ago in '98, launching Purve.com, the first adult subscription site for women. Since then, CJ has launched and managed the affiliate program SexHit, and has used her affiliate management skills to crossover into the promotion of many products ... from Casinos to Paysites... Bras to Vitamins. Most recently CJ launched CelebrityBling.com and a network of celebrity paysites designed to bridge the gap between adult and mainstream.
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